Think about that when you make the animated GIF, it should not be too long. It is even possible to decorate the GIF with text and more. For example, at you can upload a video sequence or multiple connected images, after which helps with transforming the material into an animated GIF. This can be done through video editing programs or programs such as Adobe Photoshop, but there are also a variety of cheap or even free options on the Internet. It is actually quite simple to make your own animated GIFs. If your animated GIF should contain a pay-off of a sale (“purchase on the webshop” or the like), then this can be set in the first frame of your animation so you are sure that everyone sees it. It means that you, after all, do not end with a big blank space in your email, if the email client cannot read the animation. If an email client does not support animated GIFs, they will usually only display the first frame of the animation. If you want to be sure that as many people as possible can see your animated GIFs in your emails, you can via Email on Acid get a preview of your email in most email clients and across devices. However, most of the email clients today have the option of showing GIFs. Among other things, old versions of Outlook have problems with this. It is worth noting that there are still a few email clients who cannot show animated GIFs. Pay attention to whether the email client supports the animated GIF For example, you may want to show that the new sneakers are available on the webhop They must be short and straight to the point. De skal være korte og straight to the point. With an animated GIF, you can show a short demonstration of a new feature on your webshop or a short video from your warehouse, where you receive the new spring collection. For this reason alone, you should strongly consider using the animations.Īnother reason is that it can be a good way to replace an animation that you would like to show, but which would otherwise not be possible, as the majority of email clients do not support video clips in emails. It will help to keep the attention in your emails, and it will help with your future open rates as people get used to your emails always being fresh and interesting. The first reason is that you get increased commitment in your emails. If we look at the slightly more technical part, there are several good reasons to consider animations in emails. For even in the more serious industries one can see an effective use of an animation, e.g. The first thing to consider is whether an animated GIF fits the target audience – or how to create the message and the content of the animation. This means that people can be presented with an animated graphic that can awaken the interest of the recipient more than if they saw a boring, static image. The vast majority of email clients today can read and display GIFs. More and more people start using animated GIFs in their email marketing. Today there are many more fun and interesting ways to use the animations. ![]() GIF images and animations have actually been used for many years on the websites all over the world, but where there were many horrible examples of GIF’s in the old days, and where in many cases, most often appeared like a joke. GIFs (short for Graphics Interchange Format) have been used since the end of the 80’s/start of the 90’s and they differ from other image formats like JPG and PNG by not being able to contain as many colours as JPG and PNG can, but at the same time, a GIF can be animated, which JPG and PNG cannot. One of the interesting and funny ways to make email campaigns is to use animated GIFs in emails. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative.
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